Top articles of the week

Small Business Summer Survival Mode Marketing: Cooperative Activities, Week 1

Until very recently, a website was the way you drove people/clients to your Facebook account. Now Facebook is becoming the tail that wags the dog, and it is driving people/clients to websites. Part of this phenomenon is because of the wide use of smart phones, and random and generic surfing of the Net is being somewhat replaced with talking back and forth on Facebook. The amount of social emailing is declining gradually because of Facebook, too.

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Uncle Sam wants you...

Uncle Sam wants you:
If done right, having the government as a client can provide a tidy payoff

BY Phyllis Furman
DAILY NEWS BUSINESS WRITER
Monday, June 20th 2011

Marilyn Fox's biggest customer is a tough drill sergeant - literally.

Three years ago, as many of her customers were gravitating toward the Web, Fox decided to pursue government contracting as a way to replace lost business.

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DIY Promotion Basics

1. Decide who your customers/clients are, or who you want them to be. Create your ad with these people in mind. If it would be helpful, describe this hypothetical customer base on a separate sheet of paper, and refer to your notes as you let your creative juices flow.

Written by: 
Jody Serey
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Opportunities for women-owned small businesses

On October 7, 2010, the U.S. Small Business Administration published a final rule effective February 4, 2011, aimed at expanding federal contracting opportunities for women-owned small businesses (WOSBs). The Women-Owned Small Business (WOSB) Federal Contract program authorizes contracting officers to set aside certain federal contracts for eligible:

  • Women-owned small businesses (WOSBs) or

  • Economically disadvantaged women-owned small businesses (EDWOSBs)

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Women-owned businesses growing fast across the U.S.

The landscape for women business owners has changed drastically since Christine Whitman became an entrepreneur in 1991.

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